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Constellation Lighting, a long-standing leader in the commercial LED lighting industry, approached us to enhance their digital presence. With over 20 years of expertise in LED research and development, Constellation designs and manufactures innovative lighting solutions in the U.S. Despite their industry leadership, they were facing challenges in translating this expertise into strong online visibility. They needed a comprehensive SEO strategy that would increase organic traffic, improve keyword rankings, and strengthen their digital footprint.
When Constellation Lighting first partnered with us, their website’s organic traffic was underperforming, and their search engine rankings were not reflective of their market expertise. Our mission was to drive significant improvements across their digital presence, focusing on increasing organic traffic, expanding keyword rankings, and improving search visibility.
We kicked off the project with an in-depth SEO audit of Constellation’s website, identifying areas that required optimisation and content gaps. Our analysis revealed opportunities to target new keywords, enhance content, and resolve technical issues. This informed our tailored SEO strategy, which aimed at increasing both traffic and conversions.
We focused on expanding Constellation’s digital presence by increasing the number of optimised organic pages. This included creating new product and service pages to showcase their industry expertise while optimising existing content for relevant keywords. Our content strategy involved regularly publishing high-quality articles and updates aligned with their brand voice and audience needs.
To ensure optimal site performance, we worked on enhancing page load speed, resolving technical SEO issues, and implementing structured data to improve search engine understanding of the content. These technical improvements played a crucial role in boosting Constellation’s search visibility.
We strategically focused on building Constellation’s rankings across high-impact keyword groups. By carefully targeting both high-competition keywords and valuable long-tail terms, we saw significant improvements in their rankings, particularly in positions 1-10.
After two years of targeted SEO efforts, we delivered strong growth for Constellation Lighting:
The client’s average organic traffic increased by 117%, with a notable rise from August 2022 to August 2024, reflecting the success of our optimisation strategies.
We expanded the number of organic pages by 67%, enabling more comprehensive coverage of their product range and expertise, which contributed to improved search performance and website visibility.
The number of ranked keywords doubled, with a substantial increase in keywords ranking in the top 10 positions. Keywords in positions 1-3 grew by 79%, while those in positions 4-10 saw a 118% rise, significantly boosting search visibility and driving more qualified traffic.
increase in average organic traffic
increase in organic pages
increase in total organic keywords
increase in page one keyword rankings (position 4-10)
Our strategic SEO campaign helped Constellation Lighting establish a dominant online presence. By focusing on targeted content growth, technical optimisation, and precise keyword strategies, we positioned them as a leading authority in the digital space. The 117% increase in organic traffic and significant keyword growth showcase the effectiveness of our approach in delivering results that align with their business goals.
Connect with us today and let’s make it happen.
