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Stepping Up Digital Sales: Ecommerce Revamp for The Podiatry Place

Stepping Up - How Fenti Revamped The Podiatry Place's E-commerce Presence - Fenti Marketing

The Brief

The Podiatry Place @ Henley, an Australian foot clinic, reached out to Fenti from over 10,000 miles away to assist with their website design and development needs.

Located at Henley Beach, South Australia, the team of podiatrists offers a comprehensive range of assessments and treatments. Along with a specialist shoe collection, available in leading stores in the country.

When Director Samuel contacted us, The Podiatry Place’s website was built on Shopify and needed a complete overhaul. Samuel felt the website overly emphasised their shoes but wanted to focus on generating more leads for medical assessments and treatments

Stepping Up - How Fenti Revamped The Podiatry Place's E-commerce Presence - Fenti Marketing

The Solution

After thoroughly assessing the client’s needs, our team recommended transitioning to a WordPress site, integrating the WooCommerce plugin to streamline their e-commerce operations and improve overall performance.

After our graphic designers developed a range of modern and enhanced webpage templates, the web team utilised Elementor to transform these designs into fully functional webpages, resulting in a fresh new look for the podiatry centre. Additionally, we successfully migrated over 2,000 products and categories, ensuring a seamless transition.

Stepping Up - How Fenti Revamped The Podiatry Place's E-commerce Presence - Fenti Marketing

The Result

The transition from Shopify to WordPress with WooCommerce has greatly enhanced The Podiatry Place @ Henley’s online presence. By shifting the focus from their shoe collection to their medical assessments and treatments, they experienced a significant increase in online inquiries and bookings for podiatry services.

The newly streamlined website not only highlights the clinic’s core services but also offers a user-friendly experience. With a clean, modern design, the update strengthens the brand’s image and improves the overall user journey.

As a result, the website revamp has successfully positioned The Podiatry Place as a leading provider of foot care services in South Australia.

Stepping Up - How Fenti Revamped The Podiatry Place's E-commerce Presence - Fenti Marketing

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