Drop Dead, an independent alternative fashion brand with a strong creative identity, set out to expand its digital reach and increase discovery online. With an established reputation and loyal customer base, the brand wanted to introduce its collections to new audiences while maintaining a consistent brand tone.
To achieve this, Drop Dead partnered with Fenti Marketing to deliver a targeted Google Ads campaign, designed to grow brand visibility, generate awareness, and drive meaningful engagement with potential customers.
To align with Drop Dead’s discovery goals, Fenti developed and managed a series of Google Ads campaigns. This included:
We utilised Performance Max to dynamically showcase Drop Dead products across Google’s full network, ensuring the brand appeared in front of the right audiences, at the right time.
A dedicated local campaign was launched to attract people to Sheffield and encourage visits to The Mortuary, Drop Dead’s flagship retail experience. Using Google Maps advertising, this campaign strengthened the link between the brand’s digital presence and its physical location.
Advanced audience signals were implemented to refine targeting, ensuring ads reached potential customers who were most likely to connect with Drop Dead’s bold and distinctive style.
Continuous testing, refinement, and ad copy updates were carried out to maximise engagement and ensure campaigns reflected Drop Dead’s unique tone of voice.
Since launch, the Google Ads campaign has significantly boosted Drop Dead’s online presence and local visibility. The campaign has:
The collaboration between Fenti Marketing and Drop Dead has successfully expanded brand discovery while building stronger connections across both online and in-store audiences.
