Driving growth for Pennine Five with a targeted digital strategy

The brief

Pennine Five, a leading provider of premium office spaces in Sheffield, approached Fenti Marketing to enhance their digital presence, attract relevant business audiences, and increase engagement both online and in-person.

The goal was to raise awareness of their premium office offerings and prime location within the heart of the Sheffield Innovation Spine, while strengthening visibility across search, paid media, and social channels.

The project

Fenti delivered a multi-channel digital marketing strategy combining SEO, PPC, web development, and social media management. Each channel worked together to grow awareness, improve engagement, and drive qualified traffic to Pennine Five’s website.

Driving growth for Pennine Five with a targeted digital strategy - Fenti Marketing

Website & SEO

To boost discoverability, we optimised Pennine Five’s website with improved metadata, refined keyword targeting, and new backlink opportunities. These enhancements increased organic search visibility, clicks, and impressions, ensuring users searching for Sheffield office space found Pennine Five at the forefront of results.

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increase in organic clicks

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growth in search impressions

Driving growth for Pennine Five with a targeted digital strategy - Fenti Marketing

Paid search campaigns

Fenti implemented targeted Google Ads campaigns to promote Pennine Five’s office spaces and car park services, using advanced location targeting and map extensions to reach Sheffield-based audiences searching for nearby office space. The campaigns highlighted the development’s modern facilities and convenient central location within the Sheffield Innovation Spine, resulting in improved local visibility, engagement, and targeted website traffic.

Driving growth for Pennine Five with a targeted digital strategy - Fenti Marketing

Social media growth

We developed and managed LinkedIn and Instagram campaigns to showcase Pennine Five’s modern office spaces, event areas, and community-focused environment. Content was designed to align with the development’s professional and forward-thinking identity. Paid and organic strategies worked together to strengthen their presence across both platforms.

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growth in LinkedIn followers

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rise in content engagement

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increase in Instagram profile views

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boost in content output

Driving growth for Pennine Five with a targeted digital strategy - Fenti Marketing

The result

Within the first six months, Pennine Five achieved exceptional digital growth across all channels, with campaigns and optimisation efforts still ongoing.

The collaboration strengthened Pennine Five’s online presence, positioning them as a standout business destination within the Sheffield Innovation Spine. The project showcases Fenti’s ability to deliver data-driven, results-focused marketing strategies that amplify engagement and visibility for leading commercial developments.

Driving growth for Pennine Five with a targeted digital strategy - Fenti Marketing