We all enjoy higher response rates with tighter budgets becoming the norm, so why not personalise each print?
Personalising your printed marketing material can see your response rate for potential sales increase significantly – by up to 30%!
Whether it’s personalising a name, image and colour per individual document we will see your project through to ensure your aims and objectives are met.
We can arrange for the personalised piece to be printed in one hit or, if most of the artwork is standard, we can mass produce using lithographic print and then overprint the personalisation digitally.
Another benefit of personalisation is that you can segment your customers and send each segment different versions of the promotional piece, with different images and copy depending on the industry they work in, or the service they buy from you, so now all your communications can be tailored to each of your customers’ needs.
If you want to send something a little bit different, we can develop quirky personalised packaging options that contain a suite of personalised marketing materials, and maybe a small gift to make your customers feel that little bit more special.
The level of personalisation depends a lot on how much information you hold on each of your customers. If you only know their name and address, then this is as far as the personalisation can go. However, if you have records of what products they last bought from you or what their hobbies are, or the name of their pet, then you can go a lot further into making the mailing specific to the individual.
Get in touch for a competitive quote that will assist your businesses growth and to find out how we take print solutions from concept to creation.