We help Ecommerce brands increase visibility, traffic, and conversions with scalable SEO strategies.
Ecommerce is fast-moving — and your store needs more than rankings to stay competitive. At Fenti, we help ambitious brands grow their online visibility and turn search traffic into real revenue through strategic, data-led ecommerce SEO.
Our team combines deep technical expertise with commercial thinking, ensuring your store performs at every stage of the customer journey — from category discovery to product conversion. Whether you’re on Shopify, WooCommerce, Magento or a custom build, we optimise your entire ecommerce ecosystem for long-term, sustainable growth.
Why Choose Fenti as Your Ecommerce SEO Partner?
Bespoke Strategies
We don’t just focus on rankings; we tailor impactful campaigns based on insight, product lines, customer journeys, and personal goals to curate an organic SEO growth path.
Real-World Impact
Our SEO gurus dive deep and explore endless data streams, fine-tune analytics, observe heatmaps, and monitor conversion tracking, so your site is always backed by statistics and knowledge.
Future-Ready Frameworks
Our technical SEO is part of a grand strategy, from foundational support to content scalability; each campaign is woven alongside your brand's journey, developing natural growth through a vast network of algorithm changes and demands.
Speed & Search Visibility
We routinely audit and develop site structures, product categories, and internal links to improve crawlability, page speed, and promote a friendly user experience, all while increasing a high calibre of leads.
Platform Expertise
As SEO leaders, we know platforms and systems inside and out, from Shopify, WooCommerce, Magento, BigCommerce, and custom builds. Our team perfects the ecommerce experience through streamlined SEO solutions.
Strategic Ecommerce SEO Planning
Each project begins by understanding your business goals and audience on a personal level. We analyse competitors, search intent, and conversion funnels to identify unique and scalable opportunities for sustainable growth. Our team spend time to generate keyword maps, content strategies, and the all-important metadata. Our strategy phase ensures your site is built to perform long into the future.
Seamless Technical Optimisation
We traverse through layers of your site and conduct routine audits to improve load times, mobile performance, crawl efficiency, schema markup, and more. Our developers and SEO specialists work collaboratively to deliver fast pages, exceptional product visibility, and clean integrations.
Ongoing Support & Growth Partnership
Our SEO support is for the long run, continuously observing performance, adapting to algorithm updates, and refining strategies. From valuable content refreshes and high-quality backlinks to goal conversion tracking, we work reliably in the background, month by month.
Category SEO That Improves Visibility and Shop Navigation
Your category pages are some of the most commercially valuable areas of your site, acting as key gateways for both users and search engines. At Fenti, we optimise category pages by improving keyword relevance, strengthening site architecture, refining filters and pagination, and enhancing overall crawlability.
We also ensure each category has clear, purposeful content that supports user navigation and improves ranking opportunities. This creates a more intuitive shopping experience while giving search engines a cleaner, more scalable structure to crawl and index.
Product Page SEO That Converts Browsers Into Buyers
Effective product page SEO ensures your items are discovered, understood, and purchased. We optimise product pages by creating unique, high-quality descriptions, refining titles and metadata, and implementing structured data to enhance visibility.
Our process includes managing variants, improving image optimisation, resolving duplicate content issues, and enhancing on-page conversion elements such as trust signals, reviews, and layout design. This combination of technical precision and conversion-focused refinement helps every product page perform better in organic search while encouraging more customers to complete their purchase.
Our Ecommerce SEO Process
Discovery & Research
We begin by discovering the individual goals, market opportunities, customer journeys and behaviour of each market and brand, building extensive SEO roadmaps aligned with your KPIs.
Audit & Site Structure
We then take the time to analyse your website’s current health, addressing issues and watching essential data, so that search engines and users can navigate your store seamlessly.
Content & Keyword Strategy
We also create engaging content, from blogs and product descriptions to metadata requirements, which is fully optimised to attract high-quality traffic, improve rankings, and turn into valuable leads.
Link Building & Authority
We utilise SEO friendly tools to establish quality links that strengthen domain authority, share your own unique voice and develop credibility as a business within your consumer market.
Performance Tracking & Refinement
Through analytics and reporting tools, we continuously monitor keywords, conversion tracking, and revenue metrics to always refine and strategise campaigns for sustained ecommerce growth.
Proven results. Real organic growth.
We don’t just talk about rankings — we deliver them. From global brands to local businesses, our SEO strategies consistently drive measurable improvements in visibility, traffic, and conversions. Every campaign we manage is backed by in-depth research, data, and years of expertise — ensuring stronger search performance, higher-quality leads, and sustainable growth.
