While plenty of brands have moved over to social media, there are still lots of great reasons for setting up a great website. For one thing, it’s going to be the best place for your customers to find out everything there is to know about you. A brilliant corporate website should be a one-stop-shop. It might be an online store, a knowledge base, or a self-help guide. In any case, without a website in 2019, you’re still going to risk falling behind the pack – getting an experienced web development agency on side is crucial.
But isn’t getting a website up and running on your own pretty easy? Not always. When it comes to presenting the best corporate image to your clients and customers, it makes sense to really give web development your best shot. Here are five great reasons why you should hire a professional web development agency to handle your online presence for you.
Web Development is Hard
Designing and developing a website is easy, if you know what you’re doing. What’s more, it’s a job that never really ends. While it may seem like all there is to do is put up a few graphics and write a few pieces of text, web development is actually much more in-depth than that. It’s all about writing code, testing features, checking the competition, analysing organic clickthrough rates and more besides. The work of a web developer is never really done. Thankfully, the team at Fenti love web design and development – which is why we’re always so happy to help out!
Getting started in web development could take you months. That is, if you want to develop a site that’s going to cut it with your audience. Learning code has never been easier, but who’s to say you even want to? It surely makes sense to get an experienced and talented team of developers and designers on side to help you out.
Web Development is Time-Consuming
Once again, web development takes a lot of time and effort – unless you’re an expert. As mentioned, developing and maintaining a website is a job that’s always ongoing. Thanks to factors such as search optimisation and changes in user behaviour, there’s never really going to be an ‘end’ point. Factor in how much you’d have to learn to get up to speed, and you might not actually have time to run your business in the first place.
Hiring a professional agency means that you get to take all of your web design concerns straight off your plate. Experts will be able to work their magic to create and maintain a website that does exactly what you and your audience want it to. What’s more, they’ll make sure you have all the time you need to attend to matters of your own business.
It’s About Getting Ahead of the Pack
Hiring a professional web development agency means you’ll have a foot in the right direction when it comes to beating back the competition. Your business rivals and competing brands may already have snazzy designs and sleek, streamlined interfaces. But what if you could one-up them? In the battle for customer attention, it makes sense to use the very best tools and assistance at your disposal. By using an inferior set of tools, or struggling to get a website off the ground on your own, you’re not even going to make it out of the starting gates.
An experienced web development team will make sure that your website or websites stand out – in a good way. They will know exactly what web users are looking for, and will make sure to implement design choices that are practical and loyal to your brand image. You’ll have complete creative control, too.
Know What Your Audience Wants
It’s very easy to just assume what your customers want. It’s a struggle that all businesses have had to come across in the past. However, with the help of a web development team, you’ll have a finger firmly on the pulse of what drives your core audience. Thanks to advanced analytics and software which allows developers to understand visitor behaviour, you’ll be able to make changes which will increase traffic flow to your brand.
By understand visitor behaviour, you’ll even be able to tweak your products and services. It’s a fantastic way to tap into the markets you’re pitching to. What’s more, analytics are never intrusive, as visitors will be asked to consent to cookies before they click through to your site. There’s no quicker way to get to what your audience wants.
It’s a Professional Standard
No matter what you do, keeping a professional image is crucial. To be professional, surely you’d want to make use of professional services and tools! This certainly rings true when it comes to website design and development. A commercial website designed with a professional logo, branding and features which are easy to use will appeal to everyone who comes across you. Customers are very savvy about the brands they shop with. Therefore, you should never risk letting your image down by appearing less than professional at all times.
An experienced and talented web development agency will help you create and maintain a professional appearance for years to come. It’s something you’re going to want to uphold if it means keeping far ahead of the competition.
Contact the Experts
Fenti is a brand management agency with years of experience in managing web development for many high-profile businesses. Whether you are an entrepreneur, or are running a limited company, we will help to create and maintain a public brand and appeal which will endure the wilds of the web.
Take a look at our portfolio to learn more about the work we’ve already done for clients. Whether you already have a website, or want to start developing a new and exciting platform for your customers, we’re here to help you find that niche. Contact us for a free consultation.