Making sure that your business, products and services get seen by the audience who need and want to get in touch with you the most is rather like juggling several different plates at once – what’s the best way to engage with people, to promote the best that you can do, and to make sure that people return again and again? While well-written content and snappy product descriptions are always going to be a winning combination, there’s several schools of thought that maintain the best way to appeal to people is through visual media – photos and videos – and there’s a huge number of knock-on benefits for your business by putting yourself and your services in front of the camera.
Using Videos and Imagery
Selling yourself takes time and effort – and more on top this, there’s the factor of trial and error. Various studies have shown that, statistically, you are far more likely to connect positively with your audience with genuine photographs showing what you offer and what you can do for them – and video content, too, is just as effective, if not more so, at keeping people’s interest for long periods of time.
Many people associate watching videos with being entertained – and providing your visual content is produced in the right way, you can appeal to the right people for longer than you may anticipate. Getting people to stay on your website for those crucial few seconds – where visitors can convert to engaged customers – is all about keeping their interest when you’ve managed to grab it in the first place!
Different content each time
You’re going to need to let your business really sell itself through tailor-made video and photo content that shows exactly what you do, how you do it, and how you can improve the lives of those you are attempting to engage with. Stock photos and footage simply won’t cut it – we’ve all seen the same few faces pop up in the same poses again and again – people love putting faces to the names – it all helps to humanise the experience, and for you, that means the difference between a casual visitor being only vaguely interested and someone who is actively engaged and who stands to benefit from what you can do.
Surely, on paper – the choice is clear – and you’re going to need to partner with a local studio who can really show you off at your best in a wide range of visual formats and mediums.
Get help from the experts
Here at Fenti, we work with all manner of businesses and entrepreneurs in our region to help build visual marketing material that speaks thousands of words in just a couple of glances, or in a few seconds of footage. Our professional services will help your business seem more human, more approachable, more authoritative – you simply need to engage with your audience on a level that appeals to the right receptors!
For more information on our photography and video packages for business and corporate promotion, call Fenti Marketing today on 0114 2180 626 or drop us an email via web form at your convenience!