Fifteen years. That’s 180 months, over 5,400 days, and roughly 8,000 cups of coffee (conservative estimate). Yep, we’re proudly celebrating Fenti’s 15th anniversary – an achievement built on creativity, grit, great clients, and a team that’s more innovative than ever!
Where It All Began
Cast your mind back to 2010: Instagram didn’t exist, TikTok hadn’t been invented, and buying something online felt a bit like ordering from a mysterious digital void. Amid this charming chaos, Fenti was born.
The idea was simple and bold – spotting a gap in the market for a one-stop marketing solution covering graphic design, print and mailing. A place where businesses could get everything done under one roof without juggling five suppliers and twenty inbox threads. That seed of an idea grew quickly, driven by the determination of founders, Mark and Elaine, who in the early days built the business with a newborn in one arm and a laptop in the other. Sleep? Optional. Success? Non-negotiable.
Fast forward 15 years and we’ve evolved into a fully integrated, strategic digital marketing agency offering complete turn-key marketing campaigns. Turns out, spotting that gap in the market was a pretty good call.
The Early Digital Days
Back then, brochures were a big deal. People actually kept them. Buyer intent looked totally different, search habits were clunky and data-driven marketing was something only the ‘futuristic’ companies talked about.
Today? We live in a world where everything can be tracked, split-tested, monitored, measured, analysed, reported… and sometimes over-analysed – we’ve all stared at Google Analytics at 3am after one too many coffees, right?!
These improvements haven’t just changed the industry, they’ve fuelled our growth. Being able to track wins (and tweak losses) has helped us continually evolve, always one step ahead of digital’s ever-shifting trends.
From a Team of One, to a Multi-Award-Winning Crew
From one person juggling everything to a team of 15 digital specialists, designers and strategists, Fenti has grown year after year. And we don’t just mean figuratively – although our recent office Bake-Off competition did add a few waistline inches! We mean literally every single year, our continuous YOY growth is one of our proudest achievements.
Along the way, we’ve collected our fair share of shiny accolades. For six consecutive years, a completely independent ratings company has ranked us in the Top 3 Marketing Agencies in Sheffield – a recognition that still gives us that warm, fuzzy feeling. And in 2025, we’ve been shortlisted for Creative Business of the Year. Fingers and toes are crossed!
But trophies aside, the milestone we’re most proud of? Client and staff retention. Our clients stick with us, our team stick by us, and together we’ve built something better than any plaque on the wall.
What’s One Constant at Fenti?
In our quest for marketing nirvana, our use of the latest digital marketing tools continues to evolve, one thing stands firm in our world: creative graphic design.
It was the first service we offered, and it remains the backbone of every campaign we run, online or offline. Good design isn’t a ‘nice-to-have’; it’s the oxygen of marketing. And if you’ve ever seen a pixelated logo on a billboard… you know exactly why.
What Makes Fenti… Fenti?
We often get asked what makes our approach different. The short answer: we think differently.
Creativity at Fenti isn’t just about visuals – it’s baked into the way we plan, question and problem-solve. Every campaign starts with curiosity and the same big-brain questions:
- “How can we do this differently?”
- “How can we make it better?”
- “What’s the purpose and what’s the goal?”
Whether it’s a national e-commerce campaign or something local and laser-targeted, our process is meticulous, strategic and always infused with creative flair. Because marketing isn’t just about what people see. It’s about how they experience it.
Life at Fenti: Work Hard, Laugh Harder
We’re incredibly proud of our culture. Today, every team member is a specialist in their own area, yet we collaborate constantly to deliver the best possible results. Think Avengers Assemble, but with more coffee and (slightly) fewer capes.
We work hard. We socialise. We celebrate. We occasionally lose at go-karting to that one extremely competitive team member. And most importantly, we have fun doing what we love.
The Big Industry Myth
The biggest misconception in digital marketing? That it always guarantees results. Only if it’s done well!
Bad Google Ads setup, keyword-stuffed content, spammy email subject lines… these aren’t strategies – they’re cautionary tales. Quality matters. Strategy matters. Execution matters.
And that’s why clients come to us – for healing after the hurt.
The Future: AI, Innovation and BIG Plans
Looking ahead, AI will play an increasingly helpful role – automating low-value admin tasks, supporting research and giving us more time to focus on what truly matters: human-to-human marketing.
Because while AI is ‘dead brilliant’, nothing beats real strategy, real creativity, and real people.
As for Fenti’s future? More growth. More team members. More services. And yes… a few secrets. We’re expanding our software development service and launching a brand-new live project of our own. But for now, Ssssh… All will be revealed soon!
To Anyone Starting a Digital Agency Today…
Hit every challenge head-on. Evolve constantly. Never assume. Never get complacent. And maybe don’t launch a business with a six-week-old baby at home… unless you’re truly fearless.
Here’s to the Next 15 Years
To our clients, partners and incredible team, “thank you”. Fenti wouldn’t be here without you. The last 15 years have been an incredible ride, and we’re just getting started. Cheers to the next chapter!
