Videos are a great way to engage with your audience. The reasons to invest in a video production company are irrefutable. According to Hubspot’s 2016 online video production statistics :
• Including a video on a landing page can increase conversion by 80%
• Embedding video marketing in an email can lead to a 200-300% increase in click through rate.
• 50% of executives look for more information after seeing a product or service in a video creator
• 90% of users say that product videos are useful when making purchasing decisions
• 80% of users recall a video they have seen in the past 30 days
Since video usage is growing, businesses cannot neglect video as a viable marketing channel. Video animation allows businesses to create and share remarkable content with their audience in a way that plain text will never match. People love videos because they do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could.
Animated marketing videos are a rich, engaging medium, that is cost-effective, easy to manage, and will bring your products and services to life. They can be used to tell any story and illustrate any concept (no matter how abstract), with the only limitation being your imagination.
As opposed to live action video, with animation you are not constrained by factors such as weather, props, the performance of people. Anything that isn’t quite right can be easily edited to make it better.
While making and publishing videos may not directly bring in the money, smart businesses use video marketing as a tactic to improve consumer engagement, click-throughs, and traffic.
Contact us to see how fenti can improve your website presence through online animated videos.
CPL Industries Limited is Europe’s leading manufacturer, distributor and wholesaler of solid fuels. Based near Chesterfield, they have been in business for more than 40 years, and have steadily grown despite adverse economic conditions.
They lead the way in the UK through supermarket, DIY and forecourt distribution channels, and supply direct to over 100,000 householders.
For their 2017 summer sale promotion, CPL were looking for an agency that could produce and deliver a postal direct mail campaign that targeted 50,000 unique residential addresses around the UK.
The capabilities and proximity of fenti make them the perfect supplier for CPL. We helped them to develop their brief, to ensure that we fully understood the outcomes they expected, and that they understood what we required from them.
“This new website gives us an online shop window that rightly positions us as one of the leading distributors of exceptional catering products in the region, if not nationally”, said Adam, Sales Manager of Country Fresh Foods Ltd. “When we chose fenti to deliver this website, we were confident that the development was in safe hands.”
“We were really impressed with every part of the production. The text written captured our approach to business perfectly and the photography helped to bring the site to life. The look of the site is stunning, and really gives us the modern feel that we needed to capture. And working with Mark has been great. He has kept the project moving, even during one of our busiest periods. We can’t thank Mark and his team enough.”
"When we're putting together information material and marketing campaigns, it's really important to us that our designers get a real understanding of what we want to achieve. fenti do just that. They listen carefully to our brief, offer advice on the best options and create innovative designs that hit the mark. They have also taken care of complete projects from start to finish including print and delivery - what more can you ask?"
"I was extremely impressed with the level of support and service we received from the team at fenti. They were very helpful in advising us on various elements and issues over the mailing process from our end, not to mention patient! Plus the finished quality of the print of the die cut mailing was fantastic and the feedback we've had so far from those who received it has been great. Thank you."
“The first thing that impressed me about fenti was the swift and helpful response I received to questions and requests for information. Tight deadlines lead to short lead-times and fenti never fail to deliver”
“The service received from fenti was very professional and prompt.
The quality of the Design and Printed Products was outstanding”
"fenti is a consistent supplier to the College, and quickly made an excellent impression. Attention to detail, rapid turnaround and top-notch quality, and at highly competitive prices. Add to this a fantastic level of customer service, and you've got the compete package. Highly recommended!
"The fenti team has interpreted and developed our branding and marketing needs proficiently, delivering a solution that fits the bill across a range of media. Providing traditional printed materials to an upgraded website and other digital marketing methods including email marketing and online flip brochures. The team has always been quick to respond and flexible in their approach."
"We have worked with fenti for a number of years. The team has been instrumental in delivering a number of projects, which have included complete brand redevelopments – literature design, preparation of all corporate material, advert layouts and website development. Whatever the brief, fenti always delivers outstanding concepts and finished products. It is rare to find a team that is not only able to achieve the briefs to an incredibly high standard but also within extremely demanding timescales. We are thrilled that fenti is our design partner and would highly recommend them to all businesses needing industry leading creative support."
"fenti has helped us to develop the CertaUPS brand from the ground up. The team’s understanding and vision for CertaUPS has been very impressive. The quality of print was not only affordable but of the highest quality. We have been thrilled with the portfolio that fenti has developed for us and are looking forward to continuing to work with them to evolve CertaUPS over the coming years."